CRM and Loyalty Manager (12m FTC)

Leeds

£40,000 - £45,000

Contract

Our client is an award-winning consumer brand with their global headquarters in Newcastle upon Tyne where the role will be based 3 days a week.

About the role:

Working within the Global CRM & Loyalty team and cross functionally with regional marketing teams, you will be the driving force on one-to- one communications with our growing database for the UK and & MANZ regions.

• Gaining a solid understanding of the UK & MANZ consumer base you will be leading and managing the full programme of CRM at each stage of the customer lifecycle to maximise brand engagement/interaction and customer LTV.
• Manging consumer database development and continuously analysing consumer data to inform strategic and tactical campaign development.
• Using insight to effectively identify opportunities to segment and target customers with engaging communication journeys and sharing insights with the wider business to inform marketing communications strategies.
• Supporting the regional marketing teams with database acquisition targets, providing direction on the most cost-effective and valuable acquisition tactics.
• Managing and co-ordinating all regional CRM communications.
• Working with regional Marketing and Managers to plan engagement calendars based on brand and ecommerce activation plans with responsibility and accountability for CRM revenue targets.
• Working with external agencies, the global Content Team and the global Design team to co-ordinate and manage the development of eCRM content that engages the consumer base.
• Working closely with the regional DTC teams, managing, and driving eComm sales initiatives covering - cross-sell, up-sell, replenishment, abandoned cart, abandoned browse, loyalty, and reactivation.

What skills and experiences you’ll need to ace this job:

• Previous experience in a CRM management role or a background in consumer data analysis and marketing is essential.
• Experience of acquisition strategies and tactics and the ability to plan, execute and manage these through an ROI lens.
• A keen interest in data analysis and ability to use data insights tools.
• A creative mind for data insight with a willingness to deep dive into data to identify opportunities.
• Experience using enterprise-level CRM marketing tools and ESPs. Bloomreach, Emarsys, Braze or similar.
• Strong capability in using digital analytics platforms such as Google Analytics, Datorama.
• A self-starter by nature with a 'can do' attitude.
• Excellent, proven effectiveness at communicating with multiple stakeholders.
• Resilience, must be able to bounce back when challenged.
• Must also be able to challenge others.
• An effective team player.
• Effective time management skills and ability to prioritise workload.
• Willing to learn and adapt within a fast-paced environment.